Crop insurance for five more districts

With monsoon becoming weak and drought looming large over the State, the Government has extended the weather-based crop insurance scheme to five more districts, covering 12 crops this kharif season.the scheme aims at providing insurance to the cultivator against adverse weather such as deficit and excessive rainfall, frost, heat (temperature) and relative humidity, which affect the crops.
The scheme was implemented in 10 districts, covering eight crops last kharif season. Officials of the Directorate of Agriculture told The Hindu that the scheme covered drought-prone Bangalore Rural, Ramangaram, Chickballapur, Hassan, Bidar, Bijapur, Bellary, Chitradurga, Gadag, Gulbarga, Haveri, Shimoga, Kolar, Koppal, and Tumkur districts.July 15 is the last date for farmers who had borrowed crop loans to submit applications for the scheme.

U.S. Senate Passes Version Of Home Loan Aid Bill

By October, people struggling with potential foreclosures on their homes may have a new opportunity to refinance their mortgages. The U.S. Senate passed its version of a housing-crisis rescue on Friday, and after some potential tweaks in the House, the bill soon could head to the president's desk.

The part of the bill that most directly affects individuals, the foreclosure aid, was largely authored by Sen. Christopher Dodd, D-Conn., who made it his focus since returning from the presidential campaign trail six months ago. After the bill passed, 63-5, a relieved Dodd said, "I think everyone felt this was a time we really have to come together."

Here are the basics of the foreclosure help:

It's a voluntary program that requires agreement between a troubled borrower and a lender. The lender has to agree to refinance with a 30-year, fixed-rate loan at less than the current market value of the home. The borrower has to agree to give up part of the profit if he or she sells the home for a gain in the coming years.
Until the president signs the bill into law, the final elements of the Federal Housing Administration-run program — set in the Senate bill to start in October — won't be settled. When it does become active, estimates indicate that the program could help as many as 500,000 homeowners.

The housing market has been the victim of a decline in home values while adjustable-rate loans spike to levels unaffordable for many borrowers. Nationwide, more than 8,000 properties enter foreclosure each day, as Dodd has repeated daily on the Senate floor.

The bill is considerably more complex than its temporary foreclosure provisions, which run only through 2012. It also establishes a new government regulator of mortgage giants Fannie Mae and Freddie Mac. It modernizes the Federal Housing Administration, and it provides money for local governments to buy foreclosed property in especially troubled areas, among many other provisions.

Dodd had to answer questions Friday about the funding sources for the foreclosure prevention plan — Fannie Mae and Freddie Mac — because their stock prices have fallen rapidly this week amid mortgage-market fears. The decline has been so dramatic as to create speculation about a possible bailout and government takeover of the mortgage finance companies, which hold $5 trillion in loans between them.

IT’S the most important launch of the year for small car buyers... the first official pictures of the new Ford Fiesta.

The Fiesta Zetec S edition will be revealed at the British Motor Show in a fortnight.

It’s now 32 YEARS since the first Fiesta was built in 1976. Since then the Fiesta is the small car that has been a key part of the British motoring scene with nearly 3.5million sales. And this is undoubtedly the best it has ever looked.

The Fiesta gets all the classy exterior styling that has turned the Mondeo and Focus into style icons.

It has the look of a mini-Mondeo with the slinky headlights, double grille and flared wheel arches.

But the cute and curvy rear gives the Fiesta its own distinctive style. Put the two together and you have a small car with more than a hint of Italian chic.

The Zetec S pictures unveiled are obviously even more sporty with 16in alloys, sports spoiler, front fog lamps and bumper skirts.

Although final interior pictures have yet to be released, I’ve seen inside and it’s outstanding for a small car. It’s very similar to the concept interior, below, but with brighter colouring matching the exterior paintjob.

The centre console looks very expensive with aluminium trim, while the main instrument dials are in a motorbike-style cowling.

The Fiesta also gets a tray for an MP3 player with built-in sockets for audio and USB cables.

New Microsoft Search Technology Could Help The Little Guy

Microsoft Corp. (MSFT) researchers are developing technology to help small advertisers more successfully identify obscure Internet keywords, technology the software giant hopes could eventually boost the revenue it gets from Internet search advertising.

A tool being tested by Redmond, Wash.-based Microsoft works by tracking the different search queries that lead Internet users to a Web site. The company's researchers are identifying less-obvious paths to a given destination. Microsoft thinks the technology could prove popular with smaller companies with limited marketing budgets when they bid for search keywords.

"This allows advertisers to bid on keywords which are cheaper but potentially very effective," said Ariel Fuxman, one of two researchers working on the project at Microsoft's Silicon Valley research lab in Mountain View, Calif.

The technology isn't currently in commercial use, but is one of a range of tools that could give the software giant a valuable tool to challenge Mountain View, Calif.-based Google Inc. (GOOG), whose search algorithm is widely regarded as the industry standard.

Google commands the Internet search market. In May, the company left competitors Yahoo Inc. (YHOO) and Microsoft far behind, taking 68% of all U.S. Web searches. Google's business model has been built on allowing advertisers to pay for keywords that searchers can click on to go to their sites, a formula which has rapidly become the cornerstone of the Internet economy. Google's supposedly superior search technology means advertisers pay richly for keywords they think will propel their Web sites to the top of a Google query - the primary access point to the Web for many consumers.

Microsoft is anxious to gain ground. Internet search advertising is the fastest-growing segment of the total advertising economy. EMarketer expects it to hit $10.4 billion by the end of 2008, up by 23% on 2007. Microsoft is pushing to build its Internet presence amid a wider shift toward Web-based distribution of computer applications, which may challenge the dominance of its core Windows operating system and Office software tools.

To improve search capabilities, Fuxman and colleague Panayiotis Tsaparas are exploring the relationship between queries and the Web addresses they generate. They have found some connections that could help entice smaller, less Web-savvy advertisers, many of which have tiny marketing budgets, into the Internet advertising ecosystem by offering alternative keywords that fall outside the radar of the big brand marketers.

The technology works by assessing the probability that a given query will lead to a particular Web site. In tests, the team found surprising results. For example, the team studied queries that led to the Web site "shoes.com." Some queries were obvious, like "running shoes." But others, like "Jessica Simpson Shoes" and "Chinese Laundry," demonstrated that indirect and even apparently irrelevant queries can still lead searchers to a Web site with a surprisingly high probability.

So, while athletic equipment makers will likely continue paying top dollar to get linked with the term "running shoes," a small, custom footwear maker may be able to generate greater sales by bidding on a more obscure keyword.

To be sure, it is unlikely this will immediately upend the economics of search advertising.

"The thing that tends to happen is that listings in top positions are the links that tend to get clicked on," says Greg Sterling, a consultant who specializes in Internet search technology. A similar approach is already being used by Google through its so-called "broad match" option, which allows advertisers to extend their campaigns by matching to keywords that some users don't necessarily want to buy. Sterling thinks the technology isn't likely to be a "game changer" for Microsoft, though it could improve the efficiency of paid search.

If the technology were to be used commercially by Microsoft, it would join a panoply of tactics the company is pursuing to improve its search capabilities and help it monetize advertising to the levels enjoyed by either Google or Yahoo.

Among those tactics is acquisitions. Since February, Microsoft has been in on- again, off-again talks to buy Yahoo. Last Monday, Microsoft said it would be interested in restarting talks if the Sunnyvale, Calif.-based company's board is replaced, something activist shareholder Carl Icahn is trying to force.

Microsoft has also quietly bought up a bunch of small companies and is honing technologies to improve its search products. These include the acquisition of San Francisco-based Powerset Inc. and building relationships with computer manufacturers, such as Hewlett-Packard Co. (HPQ), to make its search engine the default on new computers.

The Silicon Valley researchers believe the application could help smaller companies build cheap but effective Internet search campaigns.

"It's true that big brands will probably continue to want to bid on the most obvious keywords," says Fuxman. "But the safe option is the most expensive. Only the large advertisers will be able to afford these keywords. We think bidding on less obvious keywords which are proven to generate traffic can help monetization and generate more sales.